Leadership Triangle Sponsored HBCU Program Brand Identity

In 2022, Capitol Broadcasting Company and Leadership Triangle teamed up to create the Emerging Leaders Program and partnered with the Historically Black College and Universities (HBCU) in Durham, NC, for year one.

I was approached by CBC’s Vice President of Social Responsibility to create the logo for this sponsorship program. Together we created a bold, corporate logotype that coherently merged the visual styling of the two respective brands. For something this public-facing yet personally focused, I explored many directions. After two rounds of revisions and thought-sharing, we had our mark. Bold and structured while remaining approachable and modern.

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